What is Service Design?

Service design is a holistic approach to designing services that focuses on improving the user experience. It involves understanding the entire service journey, from initial contact to post-service support. By mapping out the user experience, designers can identify pain points and opportunities for improvement.

Core Principles

• User-Centered: Always prioritize the needs and experiences of users.
• Co-Creation: Involve stakeholders in the design process to gather diverse perspectives.
• Iterative Design: Continuously test and refine services based on user feedback.

“Service design is about making services better for people.”

By adhering to these principles, organizations can create services that are not only efficient but also enjoyable for users.